Too Faced Acquired by Estée Lauder
Good afternoon Vegan and Cruelty-Free Beauty Family, I’m currently crying 😭 and I’m going to tell you why.
Too faced cosmetics just became part of the Estée Lauder family. To some this sounds like amazing news! But to me personally I feel like I just lost a really close friend. I been wearing Too faced cosmetics since before I went Vegan. I supported Too Faced Cosmetics because their products work for me and also the biggest factor was because they were Cruelty-Free.
I’m sorry to have to break this news to you but Too Faced parent company is now Estée Lauder💔.
Many people will ask why this is a big deal?
Well Estée Lauder test on animals when required by law and is the parent company of MAC Cosmetics and now Becca Cosmetics as well.
Lots of people will say why em I tripping?
I’m Tripping because I don’t want to put my money towards animal testing.
I still don’t understand why anyone would put their hard earning money towards a company who horrifically test on animals just for vanity.. honestly fuck that!!!
I just posted this news on my Instagram ➡️ @Veganmakeupshare
And I also wb in the comments section on the video that the CEO shared on his business page:
I have also emailed the company regarding this news and I hope they can explain to us the consumers how if I decided to still purchase from Too Faced cosmetics how my money won’t go to Estée Lauder or visa versa.
As an animal lover and a makeup addict of all things 🐰Cruelty-Free and Vegan 🌱and Vegan friendly I would really like to know if I’ll be funding unnecessary animal testing if you get my drift?!
Please don’t forget to go to both Too Faced business social media platforms and as well as the CEOS and ask him this exact question, I’m only one person and I know if we join together we can definitely get a straight answer.
Thank you for your time guys and I’m sorry about this news.
Who watched the Live FB Feed?!? I shared it Live on my FB page😻It just finished!!! Soooo @thekatvond & @jerrodblandino did definitely discuss the question everyone asked me to ask🙌🏼 @toofaced as we all know got acquired by Estée Lauder but!!! It is in their contract specifically that their will be absolutely NO Animal testing! Meaning they will stay 🐰Cruelty-Free (Don’t shoot the messenger) (The answer is on 45:19 if you’d like to Re-Watch it)I hope this news can help you make a more informed decision on whether you will continue to support Too Faced Cosmetics or not. Also Another highlight! The @katvondbeauty 🌱Vegan Pastel Goth Pallet will be launching in January 🙌🏼